#1 What is the Future of Feminism in Business?

What if we integrated the learnings of the menstruation cycle, what would the impacts be on society?

Eco Cycle Planning is asocial technology based on Regenerative Culture Models: Illustration by Jan Kees Velthoven

So, What actually is the menstruation cycle?

Between the years of puberty and menopause, a woman’s reproduction system will go through a set of changes on a monthly basis to get the womb ready for a possible pregnancy.

The menstruation cycle and seasons

Many women, including myself, find comfort in connecting each phase of their cycle to a season, the qualities of each cycle phase are similar to the various seasons. Comparing it to the seasons gives a framework for reflection on both the qualities and challenges to each phase. I imagine it’s a very intuitive wisdom that has existed for many generations all over the world as cycles are something that exist all around us, all the time. From astronomical cycles and the moon phases , weather cycles and the seasons to biological cycles and the circadian rhythms and of course the cycle that governs us all — the life cycle.

Phase 1: Menstruation — Winter

4–8 days (on average)

The Qualities:

🛏 Rest & Hibernation 🛏 A woman’s body will naturally ask them to slow down and stop. Like sleep, deep rest and reflection gives space to new fresh ideas to emerge.

The Challenges:

🚦Social Constructs🚦 Social bias towards productivity, little focus on celebrating rest and hibernation. Many women are not able to take time off.

Top Tips:

🎧Educate & Listen 🎧 Tell those you feel comfortable around you which phase you are in and what you might need, perhaps that you might need more rest and downtime. Practice listening to your body’s unique message. Tracking the symptoms of your individual cycle can be done via many apps support this.

Phase 2: The Follicular Phase — Spring

11–17 days (on average)

The Qualities:

💪Confidence & Determination 💪The surges in estrogen can create a larger capacity. This is a good time to do things that otherwise can trigger insecurity like speaking in public.

The Challenges:

🚦Social constructs🚦 As society celebrates these traits it’s easy to glorify this time and relate to it as my best self and feel critical of the qualities in other phases.

Top Tips:

🎧 Educate & Listen 🎧 Talk to those you feel comfortable with — the more people are exposed the more normative it becomes, perhaps remind people you have a tendency to overcommit. Listen to your body.

Phase 3: Ovulation — 🌻 Summer 🌻

24 hours on day 14–17 of the cycle (on average)

The Qualities:

🧠Growth Mindset🧠 Anything can be done, everything can be overcome and a solution exists. Many women experience a can-do attitude in these times.

The Challenges:

🌩 Frustration 🌩If not having an outlet to express sensually and allow the body to experience sensuality, frustration can easily build up for many women.

Top Tips:

🗓Schedule🗓 Important conversation, High intensity workouts, Sexual expression activities, dancing, painting, embodied practices, delicious foods and flirting opportunities (even platonic).

Phase 4: The Luteal Phase — Autumn

12–14 days

The Challenges:

🚦Social constructs🚦 If those around us are unaware of PMS, they can’t support us. Many of us are not surrounded by communities where it is accepted to talk about or pre-menstrual symptoms.

Top Tips:

🎧Educate & Listen🎧 Talk to people, especially if you experience intense PMS you might want think of specific requests or strategies to bring more ease. Listen to your body and rest where possible.

The “regenerative action” cycle by Extinction Rebellion found on Recipes for Wellbeing

How aware are you of the cycles of life, what would change if you gave cyclical living more attention?

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Melissa Abecassis

Melissa Abecassis

Relationship Coach, Mediator and Facilitator